Structural analysis of professional pharmaceutical internet-resources
DOI:
https://doi.org/10.24959/uekj.17.30Keywords:
sources of information, Internet resources, marketing researches, databasesAbstract
The current information field, taking into account the number of streams of information and its sources, necessitates the evaluation and combination of available resources of the pharmaceutical market with the content, the level of reliability, relevance and timeliness of information provision, its completeness, sufficiency, etc.
Aim. To systematize and categorize Internet information sources in Ukraine as an applied marketing tool to increase the efficiency of the activities and improve the quality of pharmaceutical care to the population.
Results. In the article analyzed and categorized information flows available to specialists for more effective use of information and the formation of a system of loyalty to various sources. Analyzed the main Internet resources of marketing pharmaceutical information that are accessible and popular among pharmacists, proposed their classification. Analyzed the statistics of visits to the main Internet resources of the pharmaceutical field.
Conclusions. Divided the main Internet resources into 5 categories, analyzed the content of each of them. Proposed the cycle of analysis of professional information on the Internet and highlighted the main directions of further research.
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