The study of the state and directions of the social activity of pharmaceutical entrepreneurship
DOI:
https://doi.org/10.24959/uekj.20.23Keywords:
socially responsible behavior, social activity, pharmaceutical businessAbstract
Aim. To study the state and directions of the social activity of pharmaceutical entrepreneurship of different segments of pharmaceutical market – manufacturers, wholesalers, and pharmacies.
Materials and methods. Methods of search, analysis, and generalization of data from information sources, systems, and comparative analysis have been used.
Results. The article presents the main directions of social investment of pharmaceutical entrepreneurship and the level of their activity, based on the generalization of information on social activity as well as analysis of the official websites of manufacturing, wholesale pharmaceutical organizations, and network pharmacies. The information has been obtained through content analysis of specialized Ukrainian periodicals and electronic resources for 2016-2019 years. Today, investments aimed at protecting and restoring the environment, introducing energy and resource-saving technologies, improving working conditions in organizations, developing human capital, and increasing innovation activity are rather meager.
Conclusions. By summarizing the information of the periodicals “Pharmacy weekly”, “Mr. Blister”, “Pharmacist Practitioner” and the information from the official websites of pharmaceutical companies in different segments of the pharmaceutical market it has been established that mainly drug manufacturers and their representative offices carry out social investment. Decreased activity is inherent in wholesale pharmaceutical companies. Fewer social activities have been carried out by retail pharmaceutical organizations. Among the most common practices of social responsibility of pharmaceutical organizations (regardless of market chain) are improving the quality, safety and effectiveness of medicines and pharmaceutical services; educational programs for its employees, other organizations (pharmacies) and doctors; support programs for educators that help improve the quality of training for future pharmaceutical professionals; corporate volunteering. For many pharmaceutical organizations, social activity and investment are not systemic, because the representatives of Ukrainian pharmaceutical business are not fully aware of their role in society and in the training process of staff for pharmacy.
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