Logistic approaches to the distribution of pharmaceutical products

Authors

  • E. V. Krykavskyy National University "Lviv Polytechnic", Ukraine
  • T. V. Nakonechna National University "Lviv Polytechnic", Ukraine

DOI:

https://doi.org/10.24959/uekj.17.13

Keywords:

logistic approaches, distribution, pharmaceutical products, market

Abstract

In this article we regarded issues concerning the relevance of the implementation and usage of logistic approaches in the distribution of pharmaceutical products.

Aim. To explore the main tendencies of the pharmaceutical market development, to analyze the key target segments and dynamics of domestic and foreign companies development on the pharmaceutical market, to prove the need of strategic and figural logistic decision making that influence the choice of the variant of pharmaceutical products distribution.

Materials and methods. «Evolution index» was defined, which allows to analyze the dynamics of domestic and foreign companies development on the pharmaceutical market. The semantic model of joint decision-making concerning the distribution of pharmaceutical products was applied.

Results. The application specificity of the semantic model of joint decision-making concerning the pharmaceutical products distribution was built and clarified. The results of the study determined that for pharmaceutical companies the fulfillment of customer needs is the highest priority of pharmaceutical products distribution. It is proved that an important factor for ensuring the effective pharmaceutical products distribution is forecasting of demand and planning of the distribution requirements, reserves management and ensuring of the highest level of service, elimination of target conflicts in the distribution.

Conclusions. The key to success of the domestic pharmaceutical company under fierce competition from foreign companies is the usage of logistic approach in the management of the pharmaceutical products distribution that will optimize logistic processes, speed up the pharmaceutical products distribution and improve logistic customer service of the pharmaceutical market.

References

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Published

2017-06-15

Issue

Section

Marketing, logistics, pharmacoeconomic research