Logistic approaches to the distribution of pharmaceutical products
DOI:
https://doi.org/10.24959/uekj.17.13Keywords:
logistic approaches, distribution, pharmaceutical products, marketAbstract
In this article we regarded issues concerning the relevance of the implementation and usage of logistic approaches in the distribution of pharmaceutical products.
Aim. To explore the main tendencies of the pharmaceutical market development, to analyze the key target segments and dynamics of domestic and foreign companies development on the pharmaceutical market, to prove the need of strategic and figural logistic decision making that influence the choice of the variant of pharmaceutical products distribution.
Materials and methods. «Evolution index» was defined, which allows to analyze the dynamics of domestic and foreign companies development on the pharmaceutical market. The semantic model of joint decision-making concerning the distribution of pharmaceutical products was applied.
Results. The application specificity of the semantic model of joint decision-making concerning the pharmaceutical products distribution was built and clarified. The results of the study determined that for pharmaceutical companies the fulfillment of customer needs is the highest priority of pharmaceutical products distribution. It is proved that an important factor for ensuring the effective pharmaceutical products distribution is forecasting of demand and planning of the distribution requirements, reserves management and ensuring of the highest level of service, elimination of target conflicts in the distribution.
Conclusions. The key to success of the domestic pharmaceutical company under fierce competition from foreign companies is the usage of logistic approach in the management of the pharmaceutical products distribution that will optimize logistic processes, speed up the pharmaceutical products distribution and improve logistic customer service of the pharmaceutical market.
References
Krykavskyi, Ye. V., Chukhrai, N. I. (2007). Transformatsia vartosti u formuvanni vidnosyn «pidpryiemstvo–klient». Lviv: Lvivska Politechnika, 297.
Chukhrai, N. I., Kryvoruchko, Ya.Yu. (2008). Otsiniuvannia i rozvytok vidnosyn mizh biznes–partneramy. Lviv: Raster – 7, 360.
Nalezhna praktyka dystrybutsii. Available at: http://www.pharmencyclopedia.com.ua/article/1170/nalezhna–praktika–distribucii
Novitska, Yu. Ye., Posylkina, O. V., Kotliarova, V. G. Metodychni pidkhody do lohistyzatsii upravlinnia zapasamy u farmatsevtychnii dystrybutsii. Available at: http://www.health–medix.com/articles/liki_ukr_plus/2015–06–22/klin_12.pdf
Ohlyad farmatsevtychnoho rynku Ukrainy za 2013 rik. Available at: http://pharma.net.ua/analytic/rating/54218–oglyad–farmacevtichnogo–rinku–ukrayini–za–2013–rik
Aptechnye prodazhy v regionakh Ukrainy po itogam 9 mes. 2016 g. Helicopter view. Available at: http://www. apteka.ua/article/389281
Kak natcionalnyie proizvoditeli otvoevyvaiut ukrainskii farmrynok. Available at: https://delo.ua/business/ kak–nacionalnye–proizvoditeli–otvoevyvajut–ukrainskij–farmrynok–320460/
Downloads
Published
Issue
Section
License
Copyright (c) 2017 National University of Pharmacy
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).