Effectiveness of current multi-channel marketing in pharmacy

Authors

  • I. V. Pestun National University of Pharmacy, Ukraine
  • Z. M. Mnushko Kharkiv Medical Academy of Postgraduate Education, Ukraine

DOI:

https://doi.org/10.24959/uekj.16.2

Keywords:

Multi-Channel Marketing, digital marketing, Internet marketing, pharmacy efficiency

Abstract

The article deals with the influence of modern trends in Multi-Channel Marketing in the process of obtaining medical and pharmaceutical information by consumers compared with the traditional channels. The characteristic of modern digital information channels as part of attracting consumers to the pharmacy and achieving efficiency is presented.

References

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Published

2016-03-21

Issue

No. 1(45) (2016)

Section

Marketing, logistics, pharmacoeconomic research

License

Copyright (c) 2016 National University of Pharmacy

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