Study of consumer awareness of contraceptives selecting in the family planning process
DOI:
https://doi.org/10.24959/uekj.21.5Keywords:
contraception; consumers; pharmaceutical provisionAbstract
The work aim is to study the degree of awareness of female consumers about the range of contraceptives and their use, as well as the process of providing contraceptives with the subsequent use of the results obtained to improve the contraceptives supply system for the right strategic marketing decision-making.
During the study methods of searching, analyzing, generalizing data from information sources, systemic, comparative, marketing analysis, and survey were used.
Results. Before the survey, the modern assortment of contraceptives study and an information array of them was formed, which was used to conduct conjoint analysis. At the same time, a survey among female respondents regarding their awareness of contraception issues was conducted.
As a result of the survey, 420 questionnaires with full valid answers of women aged 16 to 49 years were collected. Each of the groups covered a 4-year age interval. In addition, 117 refusals of women to participate in the survey were collected. The reasons of refusals were also taken into account in the study for a broader understanding of the functioning problems of a modern contraceptives supply system.
Conclusions. It was found that the degree to which women are familiar with the modern arsenal of contraceptives varies depending on their age. Overall, 78% of women are partially familiar with the entire range of contraceptives. The percentage of women who had a deficit of information about the range of contraceptives increases with the transition to older age groups: after the age of 30, every sixth woman in Ukraine does not know about the existence of some types of contraception.
Among women who were familiar with the entire range, the age group of 25-29 years prevails, which is associated with active family planning processes in this age range - 6.42%.
Women's views on the process of providing contraceptives and men's role in this process were analyzed. Thus, of the total number of respondents, 117 (21.78%) women refused to take part in the survey, explaining their refusal by their lack of interest in this topic, ignoring the use of contraceptives, or by their shyness. This "taboo" of the topic is closely related to the problems of sex education, problems of motivation and involvement of medical representatives in the dissemination of information about contraceptives and their importance in the process of family planning.
In addition, 69% of women prefer to coordinate the choice of contraceptives with their husbands, and only 20% of female consumers, believe that the process of preventing or planning a pregnancy is personally a woman's business.
The results of the survey prove the need to intensify health education work to improve the level of education of women and men on contraception, as well as expanding the boundaries of access to contraceptives for the target consumer.
Keywords: contraception; consumers; pharmaceutical support
References
World Health Organization. (2015). Medical eligibility criteria for contraceptive use (5 ed.). Geneva: Department of Reproductive Health and Research, World Health Organization, 192 p.
World Health Organization Department of Reproductive Health and Research (WHO/RHR) and Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CC), Knowledge for Health Project. (2018). Family Planning: A Global Handbook for Providers (3 ed.). Baltimore and Geneva: World Health Organization, 460 p.
Ministerstvo okhorony zdorovia Ukrainy. (2013). Planuvannia sim’i: adaptovana klinichna nastanova, zasnovana na dokazakh. Kyiv: Ministerstvo okhorony zdorov’ia Ukrainy, 133.
Kotler P., K. K. (2015). Marketing Management, Global Edition (15 ed.). USA: Pearson Higher Ed., 832 p.
Crespi S, K. M. (2013). Budget impact analysis of 8 hormonal contraceptive options. Am J Manag Care. 19(7):e249-55. PMID: 23919444.
Mohamed M. Ali, J. C. (2018). Long term trends in behaviour to protect against adverse reproductive and sexual health outcomes among young single African women . Reproductive Health. https://doi.org/10.1186/s12978-018-0576-6
Kukhar O., 2002. Optymizatsiia systemy prosuvannia likarskykh zasobiv na vitchyznianyi rynok: kand. farm. nauk. Lvivskyi derzhavnyi medychnyi universytet imeni Danyla Halytskoho MOZ Ukrainy, 20 p.
Perederii Ye., Rozrobka skladu i tekhnolohii vahinalnykh supozytoriiv spermitsydnoi dii z roslynnym kompleksom „Hliukoribin”: kand. farm. NFaU MOZ Ukrainy, 23.
Pushak, K., 2008. Farmakoekonomichni doslidzhennia likarskykh zasobiv dlia zapobihannia vahitnosti ta likuvannia klimakterychnykh rozladiv u zhinok. kand. farm. nauk. Lvivskyi derzhavnyi medychnyi universytet imeni Danyla Halytskoho MOZ Ukrainy, 23.
Zupanets I.A., Lischishina O.M., Shylkina O.O., Propisnova V.V. (2016). THE Project of the Protocol of A pharmacist for dispensing OTC-drugs: prevention of unwanted pregnancy and support of family planning. Clinical pharmacy, 20(1), 18-25.
Zupanets I. A., Chernykh V. P, Popov S. B. ta іn. (2017). Farmatsevtychna opіka : praktychnyi posіbnyk . Kyiv: Farmatsevt Praktyk, 224.
Matiashova, O., 2018. Analiz spozhyvannia kombinovanykh oralnykh kontratseptyviv. In: Suchasni dosiahnennia farmatsevtychnoi tekhnolohii i biotekhnolohii. [online] Kharkiv: Natsionalna farmatsevtychna akademiia Ukrainy, pp.145-149. Available at: <http://dspace.nuph.edu.ua/handle/123456789/16478> [Accessed 3 February 2021].
Stasiv O., Zaliska O. (2018). Analiz vytrat ta rezultativ dopomizhnykh reproduktyvnykh tekhnolohii u sviti ta Ukraini. Farmatsevtychnyi zhurnal, 32-40.
Kumar N., S. L. (1995). The effects of perceived interdependence on dealer attitudes. Journal of Marketing Research (32), 348-356.
Dobrenkov V., K. A. (2007). Fundamentalnaia sotsyol
ohyia. Teoryia y metodolohyia (Vol. 1). Moskva: Akademyia, 392 p. [in Russian].
Mahanova T., Serhieieva. L. (2019). Zastosuvannia metodiv matematychnoi statystyky dlia optymizatsii nadannia medychnykh posluh u sferi reproduktyvnykh tekhnolohii. Materialy XXIII mizhnar. med. konhresu studentiv ta molodykh vchenykh (p. 157). Ternopil: Ukrmedknyha.
Derzhavna sluzhba statystyky Ukrainy. (2021). Retrieved 02 03, 2021, from Derzhavna sluzhba statystyky Ukrainy: http://www.ukrstat.gov.ua/
Hrzhybovskyi A. (2008). Doverytelnye intervaly dlia chastot i dolei. Ekolohyia cheloveka, 57-60. [in Russian].
Mahanova T., Tkachenko. N. (2020). Analiz rynku protyzaplidnykh zasobiv u konteksti farmatsevtychnoi bezpeky . Aktualni pytannia farmatsevtychnoi i medychnoi nauky ta praktyky, 13(1 (32)), 128-136.
Downloads
Published
Issue
Section
License
Copyright (c) 2021 National University of Pharmacy
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
